Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how miow44 ("the Platform", "we", "us", "our") collects, uses, stores, and discloses personal information obtained from individuals ("Player", "you", "your") who access or use the services available at miow44.net. This Policy forms part of the miow44 Terms & Conditions and should be read in conjunction with those Terms.

miow44 takes its obligations under applicable data protection frameworks seriously. We are committed to handling personal data responsibly, transparently, and in accordance with the purposes described in this Policy. By registering a miow44 account or otherwise using the Platform, you acknowledge that you have read and understood this Policy.

2. Data Controller

miow44 acts as the data controller in respect of personal data collected through the Platform. As data controller, miow44 determines the purposes for which, and the manner in which, personal data is processed. All data protection enquiries, access requests, and complaints may be directed to our support team at the contact details provided in Section 13 of this Policy.

3. Data We Collect

miow44 collects personal data in the following categories:

miow44 does not collect special category data (such as racial or ethnic origin, religious beliefs, or health data) unless strictly required by applicable responsible gaming or AML obligations and with appropriate legal basis.

4. How We Use Your Data

miow44 uses collected personal data for the following purposes:

• Account administration: To create, maintain, and administer your miow44 player account, including authentication and access control.
• Identity verification (KYC): To verify your identity and age (21+) in compliance with applicable anti-money laundering and responsible gaming obligations before processing withdrawals and at other points required by our licensing framework.
• Payment processing: To process deposits and withdrawals via your selected payment methods, including Touch n Go eWallet, Boost, Maybank, CIMB, Public Bank, and card payments.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, money laundering, unauthorised account access, and other prohibited activities.
• Responsible gaming: To monitor gameplay patterns and, where indicated, proactively offer responsible gaming support tools or communications.
• Legal compliance: To comply with applicable legal, regulatory, and licensing obligations, including record retention and law enforcement cooperation requirements.
• Platform improvement: To analyse aggregated usage data to improve the miow44 platform, identify technical issues, and develop new features.
• Marketing communications: To send promotional offers, bonus notifications, and relevant platform updates, where you have provided consent and subject to your opt-out rights.

5. Legal Basis for Processing

miow44 processes personal data under one or more of the following legal bases:

• Performance of contract: Processing necessary to provide the gaming services you have requested, including account operation, payment processing, and game access.
• Legal obligation: Processing required to comply with KYC, AML, responsible gaming, and other legal or regulatory requirements applicable to licensed gaming operators.
• Legitimate interests: Processing necessary for fraud prevention, platform security, and aggregated analytics, where such interests are not overridden by your data protection rights.
• Consent: Marketing communications and non-essential cookies, where your explicit consent has been obtained and subject to your right to withdraw consent at any time.

6. Data Sharing and Third Parties

miow44 does not sell, rent, or trade your personal information to third-party advertisers or data brokers under any circumstances. Personal data is shared only in the following limited circumstances:

• Payment service providers: Financial transaction data is shared with regulated payment processors (including Touch n Go eWallet, Boost, and banking partners) solely to execute deposit and withdrawal instructions.
• KYC and identity verification providers: Identity and document data is shared with licensed KYC service providers who process data on our behalf under data processing agreements.
• Game content suppliers: Certain gameplay data may be transmitted to licensed game providers to enable game functionality, RNG certification, and technical support.
• Regulatory and law enforcement authorities: miow44 will disclose personal data to applicable regulatory bodies, law enforcement agencies, or courts where legally required to do so, without prior notice to the affected player where the law so permits.
• Group entities: Personal data may be shared within the miow44 corporate group for internal administrative and compliance purposes, subject to equivalent data protection obligations.

All third parties who process data on behalf of miow44 are required to do so under contractual data processing agreements that impose equivalent data protection standards.

7. Cookies and Tracking Technologies

miow44 uses the following categories of cookies and similar technologies on the Platform:

• Strictly necessary cookies: Required for platform functionality, session management, and security. These cannot be disabled without impairing platform access.
• Analytical cookies: Used to collect aggregated, anonymised data about how players navigate and use the Platform, enabling us to improve usability and performance.
• Preference cookies: Used to remember your platform settings and display preferences across sessions.

miow44 does not use behavioural advertising or cross-site tracking cookies. Your browser settings can be used to manage or block cookies, though disabling strictly necessary cookies may affect platform functionality.

8. Data Retention

miow44 retains personal data for the following periods, unless a longer retention period is required by applicable law or our licensing obligations:

• Active account data: Retained for the duration of your account relationship with miow44 and for a minimum of five (5) years following account closure.
• KYC and AML records: Retained for a minimum of five (5) years from the date of the relevant transaction or identity verification check, in compliance with anti-money laundering regulations.
• Transaction records: Retained for a minimum of five (5) years for financial compliance and audit purposes.
• Support communications: Retained for a minimum of two (2) years from the date of the communication.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with miow44's data disposal procedures.

9. Data Security

miow44 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and miow44 servers.
• Encryption of personal data stored on miow44 servers, with access controls limiting data access to authorised personnel on a need-to-know basis.
• Regular security audits, penetration testing, and vulnerability assessments of the Platform infrastructure.
• Multi-factor authentication requirements for administrative access to systems handling personal data.
• Incident response procedures for the detection, reporting, and remediation of personal data breaches.

Notwithstanding these measures, no internet transmission or electronic storage system is entirely impenetrable. Players are responsible for maintaining the security of their own account credentials and are encouraged to enable two-factor authentication on their miow44 accounts.

10. Your Data Protection Rights

Subject to applicable legal exceptions and retention obligations, you have the following rights in respect of personal data miow44 holds about you:

• Right of access: To request a copy of the personal data we hold about you.
• Right to rectification: To request correction of inaccurate or incomplete personal data.
• Right to erasure: To request deletion of your personal data, subject to overriding legal retention obligations.
• Right to restrict processing: To request that we limit how we use your data in certain circumstances.
• Right to data portability: To request a structured, machine-readable copy of data you have provided to us.
• Right to object: To object to processing based on our legitimate interests, including direct marketing.
• Right to withdraw consent: To withdraw any previously given consent to marketing communications or non-essential cookies at any time, without affecting the lawfulness of prior processing.

To exercise any of these rights, contact miow44 support via the details in Section 13. We will respond to verified requests within thirty (30) days. We may need to verify your identity before processing a data rights request.

11. Children and Minors

The miow44 Platform is strictly for adults aged 21 and above. miow44 does not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been submitted by or on behalf of a minor, we will take immediate steps to delete that data and close the associated account. If you believe a minor has submitted data to miow44, please contact our support team immediately.

12. Changes to This Policy

miow44 reserves the right to update or amend this Privacy Policy at any time. The revised Policy will be published at miow44.net/privacy-policy with an updated effective date. Where changes are material, miow44 will endeavour to notify active players via email or in-platform notification. Continued use of the Platform following the publication of an updated Policy constitutes acceptance of the revised terms.

13. Contact

For any privacy-related enquiries, data rights requests, or concerns regarding how miow44 handles your personal information, please contact us via:

• Live Chat: Available 24/7 within the miow44 platform after logging in.
• Email: [email protected]

Our support team handles privacy queries in English and Mandarin. We aim to acknowledge all data protection requests within five (5) business days and to respond substantively within thirty (30) days of identity verification.